Customer Acquisition Agency Mumbai acquiring new customers is important, keeping existing ones engaged is equally crucial for long-term success. By implementing loyalty programs, personalized offers, and excellent customer support systems, they help businesses build strong relationships with their clients, leading to repeat purchases and brand advocacy. Fulcrum helps the marketers to Customer Acquisition strategies better and engage the users on their mobile devices based on their needs, preferences, and interactions. To segment the data, collect relevant information regarding the customers like gender, age, location, preferences and the like. These datasets can then be subsequently used in segmenting the users.